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Content about Technology

September 5, 2008

 Nestled in downtown Raleigh, hesketh.com's new office space at Pilot Mill (1101 Haynes St) is punctuated with eight-foot tall windows that flood the open floorplan with natural light. It provides a marked contrast to conventional, corporate office spaces. CEO Heather Hesketh was on a mission to find space that truly expresses the company's personality to further engage her team and to better attract the Triangle’s creative class.

May 17, 2007

On May 2, 2007, hesketh.com was honored for its outstanding customer service at the Raleigh Chamber of Commerce's Pinnacle Business Award celebration. CEO Heather Hesketh, accepted the First Citizens Bank Amazing Customer Service Award from Steven Blalock, Market Executive for First Citizens, on behalf of her web development and user experience agency.

May 17, 2007

Rafe Colburn, a Senior Software Engineer with over 10 years of experience designing and building Web applications for clients, is the newest member of the hesketh.com team and will head its Technology Practice. 

March 11, 2007

There are lots of antisocial networking techniques out there, from spam to phishing. Explore what they are, how it all works, and how are you contributing to all the mess in this presentation from SXSW.

March 6, 2007

Heather Hesketh, CEO of hesketh.com, has been named to the RTPnet Advisory Board. RTPnet is a volunteer-driven membership-based nonprofit corporation dedicated to helping North Carolina nonprofit organizations leverage Internet tools to promote and support their missions.

February 2, 2007

As part of its commitment to the local community, hesketh.com is proud to announce the launch of the City of Oaks Marathon web site, effective today. In addition to providing complete information about event requirements and registration, the site provides detailed information about the course itself, training opportunities, and other events that will precede the actual race on November 4, 2007. Robb Hamilton, a hesketh.com employee, is co-marketing director for the event. 

October 25, 2006

Heather Hesketh, CEO of Web development firm hesketh.com, was recently tapped to tell her story for an upcoming History Channel production. The North Carolina Department of Cultural Resources worked with the History Channel to identify those who could tell stories that would reveal the full scope and richness of North Carolina's heritage. The final History Channel broadcast will showcase five different states, and the Department of Cultural Resources sees the feature story as a complement to its own 2007 theme, "History Happens Here."

May 26, 2006

 
Just as with the Web, standards (as well as widely-accepted conventions) are vital to the continued success of email as a medium. Many of the threats to email as a medium are rooted in a laxity and tolerance for failures to observe standards, or failures of, or weaknesses in, the protocol-defining standards themselves. By enforcing and enhancing existing standards, fixing the existing holes in those standards, and introducing various new standards, we can fix email.

May 25, 2006

Thoughts on the internet, email, and web standards, from a Steve Champeon presentation at Webstock.

March 7, 2006

Heather Hesketh was presented the 2006 Women in Business Award by Triangle Business Journal in recognition of her success and dynamic leadership in the Triangle’s business community.  The award, presented at a ceremony on August 10, 2006, comes on the heels of recognition in April as a 40 Under 40 Leader.

April 13, 2005

It does not take a rocket scientist, psychic, or brain surgeon to realize that change is everywhere, that it is inevitable, and that dealing successfully with it is critical to organizational success. And improvement strategies, such as the implementation of Customer Relationship Management (CRM) system, is no exception.

February 4, 2005

Where does spam come from? We've all asked ourselves this question. A cadre of systems administrators, who are actively trying to preserve this incredibly important communications channel, have invested a great deal of time into understanding the problem. Learning how to read email "headers" in order to trace spam to its senders, blocking abusive mail servers and other sources, and so on - has given us some interesting insights over the years. Lately, however, the spammers have begun to escalate their attempts to ensure delivery of their unsolicited ads for illegal (and dubious) pharmaceuticals, porn, and virtually everything else. The United Nations estimates over 70% of all mail sent on the Internet is spam, and it's getting worse.

January 23, 2005

As the holiday season approaches and we don the holiday bedazzled attire that we wouldn't normally be caught dead in but wear happily to see those thoughtful gift givers smile, I find myself thinking of the impact of a positive User Experience. “User Experience?," you ask bewildered. Yes, User Experience and Christmas carols (it's a holiday thing). But let me explain using my holiday sweater — you can stop laughing you know you've got one too. 

January 21, 2005

Whether considering an initial Web investment or a redesign of an existing Web initiative, a crucial step in your process should always be to address the key components that help to create a positive user experience. These components include: Copywriting, Information Architecture, Interface Design, Information Design, Workflow, and Cross-platform Compatibility.

October 18, 2004

I know…I know… you're probably sitting there rolling your eyes at the mere thought of another Web buzzword. But hear me out. I, too was a doubter, until I realized that Interaction Design is serious business — a methodology that bridges the gap between user happiness and business success. Sound obvious? I agree, but how many times have you installed software and felt confused from the initial installation dialog box? 

June 15, 2004

Back in the old days of the technology boom, we didn't have to worry about finding “the money tree,” because we had money forests. The Web had hit town, and it was sexy. To avoid being left off the tech bandwagon, venture capitalists couldn't write checks fast enough — regardless of the true viability of many of the early technology ideas. But as investments were lost, those days came to a quick end. Today, business plans, feasibility, viability, and ROI are back in the picture — and funding is harder and harder to secure.

May 12, 2004

You're checking your email and amongst the various offers to help you get rich in a month, lose 30 pounds in a week, and enlarge your assets — there's one from your bank, Citibank to be exact. And it reads something like this:
…This email was sent by the Citibank server to verify your email address. You must complete this process by clicking on the link below and entering in the small window your Citibank ATM/Debit card number and PIN that you use at the ATM…

April 15, 2004

Blogs are about to storm the corporate world — but not via the CIO's office. They are appearing in companies most often as the convenient records of engineering or design projects. In fact, blogs are following the same bottom-up adoption path that was created by instant messaging (IM), another collaboration tool originally used for personal communication. As blogs bubble into businesses, they introduce new ways to create, share, and leverage knowledge — and that is why they should be on your radar.

April 12, 2004

Just when you think that Web surfing is safe, think again. According to a report from the Computer Technology Industry Association (CompTIA), browser-based security attacks are on the rise and are anticipated to be “the next significant security threat to IT operations.” A browser-based security attack is defined as malicious code contained within a Web page (or HTML email) that appears harmless. The attacker uses the browser and user systems to sabotage or disrupt computer functionality.

March 16, 2004

You get what you pay for - that statement has been pervasive throughout most of our lives, but is it always true? What about open source software? Not only is it often released for use at virtually no charge, but its source code is also made freely available for modification and customization. The philosophy behind open source is that deep cooperation evolves a software product at a pace that conventional development can't match. But it still begs the question - is there business value in this approach?

February 20, 2004

User-Centered Design.hmm.seems intuitive, doesn't it? Obviously, if we're launching something onto the World Wide Web, we must be expecting someone to use it — duh. Though this may be true, many companies are missing the mark and their audience and, consequently, their business objectives by failing to successfully integrate the user. A User-Centered Design approach can create successes by merging business and user objectives to deliver a service that users value, while generating a benefit for the business. In fact, studies show that with a User-Centered Design you could realize returns of $10 to $100 for every $1 you invest in making your site easier to use.

January 15, 2004

As we deflate the monster yard snowman and store the fruitcakes for next year's regifting, it's time to reflect on events of personal significance of 2003 — replaying the good, the bad, and the ugly. And in the end, we look forward to the beginning of a great 2004 — an opportunity to right the wrongs and improve the improvable. Yes, we're talking resolutions. For us, it means asking you to join us in resolving to make it the Year of the User.

November 18, 2003

Life used to be so simple — get up, go to work, come home, and repeat. It was a time when our interactions were mainly limited by our face-to-face communications, letter writing abilities and phones. But we're not in Kansas any more. And the Internet has changed the way that we will communicate forever. Today, we can be in touch 24 hours a day, 7 days a week, from anywhere in the world.which primes the pump for the knowledge community.

October 13, 2003

First, the bad news… If your Customer Relationship Manage-ment (CRM) system implementation fails, there is no one to blame but yourself. And with the average cost of a CRM package hovering at $125,000 and implementation failure rates of 50 to 70%, it is not an investment decision to be made lightly. Shopping for a CRM solution can be like walking into a car dealership on a Saturday morning. Oh, the choices…they're all so shiny and chock full of options. And the vendors, we can't forget the vendors — so knowledgeable, so helpful — and of course, they only want us to have the optimal technology solution for our organization and *wink-nudge* a little extra functionality thrown into the mix never hurts. But ultimately, the selection decision rests squarely on your shoulders, and it is imperative that you make an informed one with eyes wide open.