Okay, so you're not IBM—but dollars are dollars, no matter the size or reach of an organization. Whether you're undertaking a major overhaul or interested in a few targeted changes that'll reap significant returns, improving user experience is always a good investment.

 
In this presentation, we define user-centered design, talk about its benefits, walk through some tools, and show how it can be used in building your brand equity online.

This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc.The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.

Practical advice from Heather Hesketh on how to choose a Web development firm that suits your goals and needs.