Progressive Development
No matter how young or old your Web site is, Progressive Development offers a balanced and focused approach to development that brings strategic planning and measurement to the forefront. Progressive Development eliminates costly site redesign every few years. Instead, Progressive Development combines incremental improvements to the user experience, findability, and interaction of your site with goal-setting, analytics, and user testing to quantify improvements and track results. Inherent in this strategy, then, is greater accountability and return on investment that is of great interest to stakeholders and governing boards.
Getting Started
What are your organization’s primary goals and objectives, and how do those relate to your online presence and internal information assets? Making progress towards those objectives is often easier than many organizations imagine. The team of user experience and technology consultants at hesketh.com can help you discover how to make the most of every dollar you invest online while better leveraging your current IT investments to achieve your objectives. Working from your broader business objectives, we identify specific tactics, help you assign priorities, and develop a staging plan complete with measurable objectives. While we offer a complete range of implementation services, we also offer project management and related mentoring services that allow you to use your own staff to play a significant role in the progressive development of your site over time. Often, we begin by helping customers establish a framework that readily promotes adaptation of a site’s content and look over time.
The Revolution of Evolution
With Progressive Development, there is a distinct shift from the traditional practice of simply expanding or updating the content that exists after a major overhaul. More commonly we focus on specific value-added propositions, such as:
- Extending the "roots" of the site to improve organizational productivity (integration with back-end systems, association management solutions, consulting on technology solutions)
- Addressing new or changing target audiences (user profiling and personas, prototyping, testing, modifications to information architecture)
- Expanding influence and visibility (analytics, search engine optimization, search engine marketing, blog integration, linking strategies, social networking)
- Enhanced content management solutions (tailoring existing systems for staff efficiency, inclusion of new technology for new interactive content needs)
- Swift but non-disruptive changes to the site’s general appearance (integration of new brand identity, a facelift consistent with current presentation trends)
Evolution with Purpose
hesketh.com is intent on helping you measurably demonstrate your organization’s value to management, stakeholders, and constituents alike. Let us show you how the Progressive Development strategy can make that happen.
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