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our approach

Fifteen years ago, our development process was unique. Now, you'll see similar approaches in many web design firms. Why? Because we saw that it works and were evangelical about it.

progressive development

(pruh-gres-iv di-vel-uhp-muhnt)

n. our unique process that puts your mission and your audience first. Progressive Development builds a strategic foundation based on organizational goals & objectives so you can measure success.

  • no more year-long waits for full redesigns
  • no more endless committee meetings debating next steps, design, and features
  • no more throwing your whole budget at one project, with fingers crossed

How it works

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hesketh.com uses our proven development process to approach full-scale website and application development and ensure that all our efforts are focused in the right strategic direction.

  • Discovery: Understanding your goals and gathering evidence for your audience's needs
  • Elaboration: Translating discovery recommendations into technical specifications
  • Development: Moving your project from design concept to reality
  • Empowerment: Giving you the keys to your online kingdom, so you can update and maintain your site or application
  • Measurement: Analyzing our success in reaching your goals & refining as necessary.

For the convenience of our clients, the entire process is managed by a single point of contact who oversees your project for timelines, budget and deliverables.