hesketh.com and Velocity Motorsports Partner On and Off the Track
Raleigh, NC - 17 May 2002 — It's about an appreciation for the mechanics of performance. Whether the high-performing technology in question is a sophisticated race car or a streamlined web project, "gear heads" of either persuasion are enamored with the smart, strategic use of technology. And so began the relationship between web services firm hesketh.com and Formula Mazda racing team Velocity Motorsports.
hesketh.com recently announced its sponsorship of Team Velocity as their official web technology sponsor. An online marketing initiative, spearheaded by hesketh.com, allows Velocity to 
effectively target potential customers with a web site that's unique in motor sports marketing. Of his company's new Internet presence, Velocity Motorsports Founder and President Ken Erb says, "Although we had one of the more substantial web sites in the motor sports industry, I was committed to improving our professional look, as well as enhancing the site's usability. Since promotion and advertising are key components to the motor sports business, I consider the new site a critical investment in building Velocity."
To see the new online destination, go to: www.velocitymotorsports.com
As a function of Formula racing's participant and viewer demographics, corporate executives and other high-level decision makers from a variety of industries are exposed to the hesketh.com race car. The car's paint scheme complements hesketh.com's corporate colors, and the car's wings are branded and emblazoned with a targeted URL, performance.hesketh.com (no longer online). Also, as an official sponsor, hesketh.com may take advantage of track-side hospitality, inviting partners, allies, friends, and family for an exciting day at the racetrack, including first class track-side accommodations, catered meals, and high-adrenaline racing.
Both companies share the drive to succeed, the desire to win, and the satisfaction that comes with being the best, thus, hesketh.com and Velocity Motorsports are a good fit. According to Michael Tucker, Chief Relationship Officer and long-time Formula racing fan, "We're proud to be associated with Velocity Motorsports as an official technology partner. Velocity Motorsports uses their web site unlike any other Formula Mazda team as the primary and most active tool in their marketing mix. The importance they place on using the web successfully makes Velocity a perfect fit for us- we're equally committed to the concept of business strength and success via creative use of web technologies."
About hesketh.com/inc.
Specializing in distinctive B2B and corporate sites, vibrant online communities, and high impact applications, hesketh.com is a leading Web services firm that energizes the Information Technology sphere with its brand of design and development solutions. A hesketh.com design makes the most appropriate use of Internet technology, employs innovative information architecture, ensures cross-platform and cross-browser compatibility, and integrates corporate marketing strategies.
http://www.hesketh.com
About Velocity Motorsports
The Carolinas' premier factory-authorized Formula Mazda dealer, Velocity Motorsports sells both new and used race cars and parts. The team at Velocity Motorsports provides a wide range of race support services, including high-adventure corporate events, an arrive-and-drive program, and driver development. Their race support mission is to provide their customers with a safe, exciting, and competitive racing experience.
http://www.velocitymotorsports.com
