Many, many thanks for the excellent service CED receives from you and your group. We are all grateful for the care and attention you give to our business, you are truly a' value-add' group.– Phebe Cornell, Web Site Manager, Council for Entrepreneurial Development (CED)

hesketh.com/inc. Brings a New Level of Online Business Strategy to the Triangle

Michael Tucker Joins Agency as Business Strategist

FOR IMMEDIATE RELEASE

Raleigh, NC (November 5, 1998) — hesketh.com, a leading Triangle-based Web design firm, announced the addition of its newest team member, Michael Tucker, who joined the firm as a business strategist on October 26. Tucker will ensure hesketh.com clients successfully transition their business models and marketing plans to effective and successfully implemented Internet communication solutions - including Web sites, extranets and intranets. Internally, he will identify new business opportunities and analyze the market.

"Many Web firms focus on technology, design or business strategy," said Heather Hesketh, president of hesketh.com. "To be truly successful, a Web project requires the best talents in all these areas. hesketh.com has always stressed the importance of integrating the Web into your business and using it as the powerful communication channel it is. Adding Michael to our team helps us address our clients' business needs in a way unparalleled in the Triangle."

Tucker is a seasoned Web professional. In 1993, he co-founded The Virtual Flyshop (www.flyshop.com), which later became a flagship franchise eventually purchased by Fly Fisherman Magazine, the largest fly fishing enthusiast magazine published today. During his tenure at the Virtual Flyshop, Tucker was instrumental in transitioning the fly fishing industry leaders — including Orvis, Sage, Winston and Fly Fisherman Magazine — online.

"Being closely involved in the early adoption of the Internet as a business tool dramatically altered my perception of the marketplace," Tucker said. "Early on I recognized the medium's growth potential and began to envision ways for businesses to succeed. What began as an interesting way to share an idea or to market a product became a full-time enterprise that literally helped define how content is delivered and how business succeeds online."

ABOUT hesketh.com/inc.

hesketh.com is a leading Web services firm that punctuates the fast-paced dotcom sphere with distinctive design and development solutions, specializing in vibrant online communities, dynamic dotcom businesses, and high impact corporate sites. A hesketh.com design makes the most appropriate use of Internet technology, from its integration with corporate marketing strategies, to strategic site design and information architecture, as well as cross-platform and cross-browser compatibility. http://www.hesketh.com

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