hesketh.com Creates Armature for Exciting New Online Community
Portal site, featured in Wired and Fortune magazines, offers personals, free email, home pages, and suggestive greeting cards
FOR IMMEDIATE RELEASE
Raleigh, NC (1 Dec 1999) — hesketh.com/inc, corporate Web solutions' specialists, is cementing the backbone of an elaborate online destination that blends sophisticated thoughts, ideas, experiences and stories on sex, gender, and culture with chat opportunities, a message board, personal ads, free email, homepages, and an online boutique.
Brainy online magazine Nerve premiers its cyber neighborhood later this year, a move that is already being hyped by the likes of Wired magazine (November 1999) and Fortune Magazine (October 11, 1999).
The site is loaded with interactive components that require a forged methodology to make it easy to navigate, easy to use, and its appearance in keeping with the attitudes and attributes of Nerve. Over eight different vendors are working on single elements for Nerve's new community, with hesketh.com overseeing the entire process, having developed the armature upon which each piece will adhere.
"This site is so complex that we have basically developed a first-of-its-kind structure," states hesketh.com Chief Technology Officer Steve Champeon. He adds, "I don't think many folks out there are able to do what we have done."
Which is why of course Manhattan-based Nerve came to hesketh.com. The structure Champeon refers to is a fully integrated and seamless package that combines information with architecture design, development, and testing.
Heavy on experience, the hesketh.com team is well equipped to tackle the challenges of Nerve's portal site. hesketh.com president Heather Hesketh has focused her company on cutting edge design, both technical and visual, as well as on the latest technology concepts needed to sustain large corporate sites. Vice president and chief technical consultant Steven Champeon literally wrote the book on "Building Dynamic HTML GUIs" (IDG Books Worldwide, 1999; ISBN 0764532677).
hesketh.com has kept Nerve's project on schedule and its vision paramount from the beginning. "We believe in building things right from the start," emphasizes Champeon. "From our previous experiences, we know what limitations are present and where opportunities exist. Our architecture always values the user experience, and to that end, we spend countless hours white boarding flow charts and testing different scenarios."
Emma Taylor, Nerve's vice president of community development, is pleased with what she sees so far. "Basically, we weren't satisfied with the bundled community packages out there, so we chose the best application we could find for each service. In doing so, a lot of people told us that this group of services would be impossible to integrate, but hesketh.com has created a stable, scaleable solution for our community."
ABOUT hesketh.com/inc.
hesketh.com is a leading Web services firm that punctuates the fast-paced dotcom sphere with distinctive design and development solutions, specializing in vibrant online communities, dynamic dotcom businesses, and high impact corporate sites. A hesketh.com design makes the most appropriate use of Internet technology, from its integration with corporate marketing strategies, to strategic site design and information architecture, as well as cross-platform and cross-browser compatibility. http://www.hesketh.com
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